For more information, contact: Anna Cotter 714.990.2733, firstname.lastname@example.org
SIMON MALLS BRINGS FREE FUN FACTORY TO FAMILIES AT BREA MALL
Simon will provide parents and kids an interactive event that’s all about simply having fun
BREA, Calif. (October 17, 2013)– Kids and parents can plan to have a blast at the 4th annual Simon® Fun Factory tour stop at Brea Mall on October 26, 2013, from 11 a.m. to 6 p.m. in Center Court. Simon Malls’® Fun Factory tour offers families around the country a fun, interactive, and immersive experience. The event’s activities, hosted by Brea Mall, Simon Property Group, Lalaloopsy®, Mooshka®, Bandai®, Gogos®, and Mega Bloks®, are designed to provide parents and kids a broad range of fun, engaging activities through a series of exciting “Destination Stations.”
Explore the exciting, sew magical world of Lalaloopsy at the Engage Station! For the first time ever, your favorite Lalaloopsy dolls have soft, long, brushable hair! Introducing Lalaloopsy Loopy Hair™ dolls, there’s “sew” many loopy styles for you to create!
One day a group of paper doll friends joined hands and through the power of friendship became sweet, huggable girls! Mooshka Sing Around the Rosie™ magically sings when you hold her hands. She loves to sing for you and your friends!
Dive into a wide world of imagination with the Create ‘nPlay Ultimate Building! at the Pop-up Party Station. Be the first to combine classics and build everything from rockets to race cars to robots – it’s perfect for the builder’s big imagination.
Bandai is showcasing their unique Zord-creation in an exciting interactive Pop-up Party Station where kids can come and build their own favorite Zord combination – name it – then go on-line and build it as well! All the Zords sets – from the Dinozords, to the Thunderzords, to the Ninjazords – can be combined to form bigger and better custom Zord-creations! Each sets is available for kids to use to express their creativity at the Fun Factory event and get some fun stuff along the way!
Gogo’s Crazy Bonesare small, incredibly popular collectible, mini game toy sensation– and kids can come check out all the Series 1, Series 2, Series 3 and Series 4 products. With free product giveaways and plenty of Gogo’s to play with – who knows – you could get luck and find that one character you are missing!
“Simon Malls’ Fun Factory tour aims to deliver families an enjoyable hands-on experience in a safe environment that’s close to home,” said Anna Cotter, Director of Marketing and Business Development of Brea Mall. “This year’s set of super fun offerings will give kids the chance to get creative and energized in a controlled, family-friendly place.”
Simon Malls’ Fun Factory tour “Destination Stations” will feature a variety of kid-focused activities, games and product samples, allowing children to play and learn simultaneously. Children will have the opportunity to take home several great sponsor giveaways and Fun Factory creations.
The Simon Fun Factory is one of several educational entertainment programs and seasonal events held throughout the year for members of the Simon Kidgits Club. Kidgits Club members receive a variety of perks, including a Kidgits Club T-shirt, membership card, birthday gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visit www.simon.com/kidgits, or visit http://www.simon.com/kidgits-fun-factory to learn more about the Fun Factory event.
About Brea Mall
Brea Mall is an upscale center showcasing four major department stores, including Nordstrom, Macy’s, jcpenney and Sears, and more than 175 specialty shops. Brea Mall also features a full-service day spa, a newly remodeled Foodworks Food Court, and several fine restaurants, including The Cheesecake Factory, BJ’s, Le Diplomate Cafe and California Pizza Kitchen, which all feature outdoor patios. Its architectural highlights include Italian tile walkways, vaulted skylights, and fountains. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/brea-mall or call 714-990-2732.
Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers. SBV has engaged in a number of consumer business initiatives designed to support our shoppers, our tenants, and our strategic marketing relationships including the American Express®/Simon Giftcard; events at signature Simon properties such as Simon Fashion Now™; the launch of Simon platform programs such as Simon Kidgits Club®, Simon GamePlay, and Simon Project Style®; a national media delivery channel including static, digital, and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with American Express, Coca-Cola, Ticketmaster, and U.S. Bank among others.
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