Joyce Capelle, Crittenton Services
Marketing for Small Business Success
The success of many businesses lies in its marketing plan. You may offer the best products and services on the market, but none of your potential customers would know about it without successful marketing. The Fullerton Chamber is a great resource in terms of member marketing and can assist your business in its marketing efforts, no matter what budget your company is working with. The information below also addresses a few topics key to marketing success.
Marketing is not “one-size-fits-all.” Small business marketing and large business marketing are different, have different strategies and are most likely aiming for different goals. If you are like most small businesses, then you probably do not have exorbitant amounts of money to spend on your marketing and advertising—your budget is limited. One of the most effective ways to market a small business is to create a program or strategy that combines sales efforts with your marketing tactics. Your sales efforts will not only decrease your out-of-pocket marketing expenses, but will add the value of interacting with your prospective clients and customers one-on-one.
The Fullerton Chamber offers both free and low-cost marketing solutions for members.
Here are some of …read more
Source: Fullerton Chamber of Commerce
