For more information, contact: Noelle Ibrahim, Curator PR for Brea Mall, firstname.lastname@example.org
Simon’s GamePlay Tour Comes To Brea Mall
Gamers of All Ages Get a Sneak Peek of Hottest New Video Games, Compete in Challenges, Win Prizes and More
BREA, Calif. (October 21, 2013) – Delivering yet again a unique top-level entertainment experience that no retail venue can match, Brea Mall announced today that the 2013 Simon GamePlay™ tour, connecting fans of all ages to the hottest video games before they are officially launched and available in stores, will come to Brea Mall on Saturday, November 2, from 11 a.m. to 7 p.m. in Center Court.
Simon GamePlay, powered by Coke Zero, will take place exclusively in 27 Simon® properties around the country. The free event will run from August through November 2013. Last year, more than 900,000 gamers across the country participated in Simon GamePlay.
“One of the great things about Simon GamePlay is that it has something for every gamer – from young kids to parents to hard-core gamers,” said Cathi Weiner, Senior Vice President of Business Development for Simon. “The tour is one of our most successful on-mall programs, and we’re excited to present it to consumers across the country.”
“We are really looking forward to bringing this exciting event to Brea,” said Anna Cotter, director of marketing and business development at Brea Mall. “Brea Mall is the perfect place for this terrific event that appeals to all ages.”
The Nintendo Experience lounge will be at the center of this year’s GamePlay tour. Shoppers will have the opportunity to play the latest games on Wii U™ and Nintendo 3DS™. New games for Wii U such as The Wonderful 101™, The Legend of Zelda™: The Wind Waker HD, and Wii Party™ U, will be available to play as they release throughout the fall. For Animal Crossing: New Leaf fans, stop by the Nintendo booth on select dates throughout September for Animal Crossing gatherings from 12:00 – 4:00 p.m. local time. Gamers are encouraged to bring their Nintendo 3DS to connect with other gamers through StreetPass™ while they visit. For the Animal Crossing gatherings, and Tour schedule, please visit: www.nintendo.com/events/tour.
Other sponsors include of the 2013 Simon GamePlay tour are Namco Bandi®, Ubisoft® and Leapfrog®.
The tour includes 10 gaming pods, including two mature zones, with a variety of products from leaders in the video gaming industry.
About Brea Mall
Brea Mall is an upscale center showcasing four major department stores, including Nordstrom, Macy’s, jcpenney and Sears, and more than 175 specialty shops. Brea Mall also features a full-service day spa, a newly remodeled Foodworks Food Court, and several fine restaurants, including The Cheesecake Factory, BJ’s, Le Diplomate Cafe and California Pizza Kitchen, which all feature outdoor patios. Since February 2013, Brea Mall has been undergoing a large-scale interior and exterior renovation, meant to touch several areas of the shopping center, including new mall entrances, the addition of family-style restrooms, a brand new children’s Play Area on the lower level and new flooring, landscaping, handrails, signage and lighting throughout. The center will showcase updated textures, colors and amenities, creating a more contemporary and inviting shopping environment. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/brea-mall or call 714-990-2732. Visit Brea Mall on Facebook at https://www.facebook.com/BreaMall, Twitter at https://twitter.com/ShopBreaMall or Instagram at http://www.instagram.com/shopbreamall.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.