ENJOY COSTUMES, CANDY AND THE CREATIVITY OF HALLOWEEN AT SIMON MALLS’ BREA MALL CHILDREN’S CELEBRATION
Families can join Simon Kidgits Club for a special Halloween event, presented by Twentieth Century Fox, that focuses on fun fall festivities for kids
BREA, Calif. (October 11, 2013)—With nearly 158 million consumers participating in Halloween activities this year*, Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, is helping communities make the most of the exciting, eerie seasonal occasion. Brea Mall will host its annual Simon Kidgits Club® Halloween Spooktacular event on Thursday, October 31 from 4 p.m. to 7 p.m. near Center Court, providing children the chance to enjoy the fall holiday with a special spooky experience that’s close to home.
In celebration of Twentieth Century Fox Home Entertainment’s Blu-ray/DVD releases of children’s movies The Croods (Oct. 1), Monsters vs. Aliens: Cloning Around (Oct. 15), Kung Fu Panda: Legends of Awesomeness: The Scorpion Sting (Oct. 15) and Dragons Riders of Berk Part 1 and Part 2 (July 23), kids can partake in even more activities inspired by the films:
- Creepy, cool crafts: Make a mask from The Croods, try out Monsters vs. Aliens: Cloning Around temporary tattoos or design a flying dragon to mirror the character Hiccup from Dragons Riders of Berk, all in the spirit getting creative for Halloween.
- Engaging games & photo opportunities: Get in on theKung Fu Panda chopstick game and snap a photo with a life-sized TheCroods standee to capture the terrific, terrifying experience.
- Trick-or-treat take-homes: Walk away withThe Croods treat bag, Kidgits member-exclusive Halloween goodie, chance to win one of these popular DVD titles, coupons for parents and other surprises for families.
In addition, parents and costumed kids can enjoy traditional seasonal offerings during the family-friendly special celebration, including Halloween-inspired crafts and goodies for Simon Kidgits Club® Members, while supplies last.
“We know people come to Simon Malls to shop for décor, costumes and candy, plus we recognize our property serves as a community gathering place for social experiences and more, ” said Anna Cotter, director of marketing and business development at Brea Mall. “That’s why Simon Kidgits Club is delivering parents a platform to let their little ones truly experience a holiday they look forward to – Halloween.”
While you’re celebrating, pick out a special gourd at the pumpkin patch, open now through October 31 next to Red Lobster Restaurant. The pumpkin patch also features bounce houses, rides and more. Call 714-990-2732 for daily hours of operation.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
Kidgits Club members receive a variety of perks and goodies, including a Kidgits Club T-shirt, membership card, birthday gift, chance to spin the prize wheel each visit to the mall, discounts and scheduled activities. For more information about the Simon Kidgits Club, visit http://www.simon.com/kidgits/ or Brea Mall on Facebook at https://www.facebook.com/BreaMall, Twitter at https://twitter.com/ShopBreaMall or Instagram at http://www.instagram.com/shopbreamall.
*National Retail Federation 2013 Halloween Consumer Spending Survey
About Brea Mall
Brea Mall is an upscale center showcasing four major department stores, including Nordstrom, Macy’s, jcpenney and Sears, and more than 175 specialty shops. Brea Mall also features a full-service day spa, a newly remodeled Foodworks Food Court, and several fine restaurants, including The Cheesecake Factory, BJ’s, Le Diplomate Cafe and California Pizza Kitchen, which all feature outdoor patios. Its architectural highlights include Italian tile walkways, vaulted skylights, and fountains. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/brea-mall or call 714-990-2732.
Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers. SBV has engaged in a number of consumer business initiatives designed to support our shoppers, our tenants, and our strategic marketing relationships including the American Express®/Simon Giftcard; events at signature Simon properties such as Simon Fashion Now™; the launch of Simon platform programs such as Simon Kidgits Club®, Simon GamePlay, and Simon Project Style®; a national media delivery channel including static, digital, and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with American Express, Coca-Cola, Ticketmaster, and U.S. Bank among others.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™ and Digital HD™. Twentieth Century Fox Home Entertainment is a subsidiary of 21st Century Fox.
For more information, contact: Noelle Ibrahim, Curator PR for Brea Mall, 858.776.2401 / email@example.com