SIMON MALLS INVITE FAMILIES TO CLICK THEIR HEELS AND CELEBRATE THE 75TH ANNIVERSARY OF THE WIZARD OF OZTM AT BREA MALL
Simon Kidgits Club and Warner Bros. host The Wizard of Oz-inspired children’s events September 14 – 26
Film gets a theatrical run in IMAX® 3D beginning September 20 and 75th Anniversary Collector’s Edition Blu-ray 3DTM on October 1
BREA, Calif. (September 17, 2013) — No need to trek to all the way to the Emerald CityTM for adventure – simply visit Brea Mall for a special experience as Simon Malls celebrate of The Wizard of Oz’s 75th anniversary. Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, invites children and parents to join The Wizard of Oz’s 75th anniversary event hosted by the Simon Kidgits Club at Brea Mall on September 21, 2013 from 11 a.m. to 1 p.m. in Center Court, on the lower level.
At the celebration, families can participate in a variety of imaginative The Wizard of Oz inspired activities to revel in the charming tradition of the YELLOW BRICK ROADTM. Children who attend will receive a map, which leads to various stations that feature viewings of The Wizard of Oz film clips, craft-making and coloring activities, cut-out character photo opportunities and exclusive movie-focused giveaways. Children who wear a costume will receive a free Rubie’s Red Trick-or-Treat pail, while supplies last.
“Families across the country come to Simon Malls to do more than just shop,” said Anna Cotter, director of marketing and business development at Brea Mall. “Because Simon properties are places where the community gathers, we’re encouraging adults and kids to come out, connect with each other and get immersed in a classic, fascinating film that people of all ages have enjoyed for years.”
Re-experiencing the Multi-Generational Favorite on Screen
Also to mark this momentous anniversary, Warner Bros. is launching a comprehensive, cross-divisional The Wizard of Oz film campaign. Beginning September 20, 2013, The Wizard of Oz 3D will be presented in the immersive IMAX® 3D format and return to the big screen for an exclusive one-week engagement in IMAX® theatres across North America. Following the IMAX® theatrical release, on October 1, 2013, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-rayTM, Blu-ray 3DTM, DVD and UltraVioletTM versions of the film; a new documentary, The Making of The Wonderful The Wizard of Oz;bonus features and premium collectibles. New exclusive collectible 75th Anniversary memorabiliaincludes a deluxe award pin set from The Noble CollectionTM, 52-page hardcover photo book, RUBY SLIPPERSTM Sparkle Globe, hardcover journal, frameable map of Oz, and frameable photo card. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray, and a two-disc DVD. All four will contain the new documentary and extra content.
“Bringing to life the 75th anniversary of The Wizard of Oz at Simon Malls allows families to experience the magic of the film today just as viewers did decades ago,” said Jeff Baker, WBHE’sExecutive Vice President and General Manager, Theatrical Catalog. “Children will be introduced to the movie through engaging activities, and parents will feel a sense of nostalgia as they remember the first time they saw the movie as kids.”
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
For more information about the Simon Kidgits Club, visit www.simon.com/kidgits. For further detail on Warner Bros. and The Wizard of Oz, visit www.thewizardofoz.com. Use hashtags #WizardofOz75 and #EmeraldCity to follow the fun on Facebook at https://www.facebook.com/BreaMall, Twitter at https://twitter.com/ShopBreaMall or Instagram at or http://www.instagram.com/shopbreamall.
© 2013 Turner Entertainment Co. and Warner Bros. Entertainment Inc. All Rights Reserved. THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
About Brea Mall
Brea Mall is an upscale center showcasing four major department stores, including Nordstrom, Macy’s, jcpenney and Sears, and more than 175 specialty shops. Brea Mall also features a full-service day spa, a newly remodeled Foodworks Food Court, and several fine restaurants, including The Cheesecake Factory, BJ’s, Le Diplomate Cafe and California Pizza Kitchen, which all feature outdoor patios. Its architectural highlights include Italian tile walkways, vaulted skylights, and fountains. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/brea-mall or call 714-990-2732.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About Warner Bros. Home Entertainment, Inc.
Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com.
About IMAX® Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2013, there were 738 IMAX theatres (606 commercial multiplexes, 19 commercial destinations and 113 institutions) in 53 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).